About me
I help founders, creatives, and leaders with design leadership, startup strategy, and deeply personal transformation.
With over 20 years of experience across tech, startups, and inner work, I offer grounded guidance for those at a pivotal moment in life or business.
My career began in Monaco, France and South Africa leading UX and digital strategy across high-growth companies. In 2007 I joined Google Switzerland. At Google, I held design leadership roles across EMEA, contributing to global initiatives while mentoring startups in Palestine and the Middle East through programs like Google Experts and AstroLabs.
Later, I joined ConsenSys to lead product and design across emerging blockchain and crypto projects in MENA. In 2019, I co-founded Mamo, a DFSA-licensed FinTech company in Dubai, UAE, where I served as Chief Experience and Design Officer. I built our product, design team, and culture from the ground up—focusing on integrity, quality, and customer experience.
I’ve also been an Acumen Global Fellow, led financial inclusion efforts through microfinance in rural Asia.
Today, I advise startups on design maturity, team building, and experience-led strategy. I also invest in ventures aligned with my values—including mental health, sustainability, and future-forward tech.
I’m a Certified Co-Active Coach (CTI) and a Certified Psychedelic Practitioner through the Psychedelic Coaching Institute—a 10-month program grounded in neuroscience, trauma-informed care, harm reduction, and ethics. My practice is built on a mix of experience, rigorous training, and a commitment to continual learning.
For over a decade, I’ve explored meditation, somatic awareness, and plant medicine. My personal path has included time with the Huni Kuin, work with Iboga from Central Africa, and multiple Vipassana retreats and completed the Hoffman Process in 2023. These aren’t credentials—they’re lived experiences that shape how I hold space.
I coach individuals navigating psychedelic integration, life transitions, and leadership growth. Whether you’re preparing for a journey or facing change, I help you move with clarity, steadiness, and self-trust.
I work with founders, executives, and creatives who are building something meaningful—or rebuilding themselves. My clients are often at the edge of change:
Launching or scaling a venture
Redefining leadership
Seeking healing, clarity, or purpose
Priorities
The following are personal priorities and what I value the most in order of priority.
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My foundation
At the forefront is my health — mental, physical, and spiritual. I envision a life where I consistently nurture and prioritize my well-being. This includes regular physical exercise, mental health practices like meditation or mindfulness, and spiritual activities that connect me with a deeper sense of self and the world.
By maintaining holistic health practices, I create a strong foundation upon which all other aspects of my life can thrive.
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My compass
My purpose or mission is my guiding star. It involves understanding my role in the world and engaging in work that is meaningful and positively impacts myself, society, and the planet. I strive for a career and personal projects that resonate with my values, not those that harm society or the environment.
This purpose-driven approach ensures that my professional life is not just a job, but a calling that fulfills and satisfies me on a deeper level.
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My support network
Finally, the most important; nurturing conscious and positive relationships with family, friends, and romantic partners forms an essential part of my vision. These relationships are not just an addition to my life; they are integral to it, offering support, growth, and joy. I aim to foster connections that are mutually enriching, where everyone thrives and evolves together.
By prioritizing my health and purpose/mission first, I can engage in my relationships wholly and authentically, bringing the best of myself to those I care about, healthy, optimistic and resourceful.
