Design leadership
Growing a business today requires more than strategy—it demands design leadership at every level. From brand to product to team culture, design shapes how people experience your company.
As a founder, former Google design leader, and Chief Experience Officer at Mamo, I’ve spent over two decades building high-performing design teams, scaling product ecosystems, and embedding design into the core of fast-growing startups. I partner with founders and executives ready to align mission, culture, and execution through design that works—inside and out.
I work hands-on, bringing the depth of a full-time design executive with the flexibility of an external partner. My focus is quality—working only with organizations committed to excellence, clarity, and long-term impact.
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I help startups build the design maturity needed to scale—through leadership, systems, and culture that lasts:
Design team building
Hire, structure, and grow high-performing design teams. I support you in attracting top talent, setting up clear roles, and creating environments where designers thrive.
Experience-led strategy
Shape your product and brand with a design-first lens. Together, we’ll align your mission with customer experience—so your team builds what truly matters.
Culture & values integration
Design doesn’t stop at the screen. I help you embed clarity, accountability, and creativity into your company culture, so your values show up in how you work.
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Design clarity
Turn vision into a clear design strategy that inspires your team and resonates with your customers.
Team alignment
Build systems and rituals that connect your team to a shared sense of purpose, ownership, and creative flow.
Scalable systems
Design operations and feedback loops that scale with your business—without losing quality or soul.
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My rates reflect the depth of involvement and quality of outcomes I deliver. I offer:
Fixed-rate project fees tailored to the scope and timeline.
Equity split arrangements for long-term projects with aligned vision and values.
